Read our beginner’s guide to social media marketing to help your small businesses thrive.
Social media isn’t just for big brands and influencers – it’s now an essential part of media marketing for even the smallest local business or tradesperson.
Whether you’re a builder, plumber, electrician, or local shop owner in the UK, social media platforms can help you reach your target audience right in your community. In fact, nearly 80% of the UK population are social media users, and many small businesses find it can directly drive sales.
The best part? It’s a cost effective approach that’s largely free or low-cost, levelling the playing field against bigger competitors.
If you’re new to social media marketing, it can feel overwhelming at first. With so many social platforms and social media trends, where do you begin? This beginner’s complete guide will walk you through the process step by step – from setting up your social media accounts to choosing the right platforms and crafting engaging content.
By the end, you’ll have a clear social media marketing strategy to showcase your business online, connect with potential customers, and grow your brand identity with a strong social media presence.
Why Social Media Marketing Matters for Local UK Businesses
For small businesses and trades in the UK, social media offers a powerful way to increase brand awareness, build customer loyalty, and connect with a wider audience.
Consider how often people in your area scroll through Facebook or other social media platforms each day – that’s valuable time when your social media posts could be reaching your target audience.
Traditional word-of-mouth referrals now often happen on social channels: a homeowner might ask in a local Facebook group for a recommended electrician, or someone might search Instagram for photos of local home decor ideas. By having an active social media presence, your business becomes part of these conversations.
Key benefits of social media marketing for local businesses include:
Increased Visibility in the Community
Regular social content ensures people remember your name when they need your products or services. If you frequently show up with helpful how tos or project photos, you’ll stay top-of-mind for your target market.
Cost Effective Advertising
Setting up social media accounts is free, and content creation only costs your time. You can run paid social campaigns or boosted posts with even a small ad spend, but many small businesses grow just through consistent posting and engagement without heavy budgets.
Building Trust and Credibility
Sharing customer testimonials, before-and-after photos, or behind the scenes glimpses of your work helps prove that you’re reliable. When potential customers see positive comments and reviews, it strengthens your brand recognition and encourages meaningful connections.
Direct Engagement with Customers
Social platforms let you answer questions, reply to comments, and handle messages quickly. This builds stronger relationships than a one-off visit to a website, as it shows a commitment to your audience in real time.
Boosting Local SEO
Active social media profiles improve your online presence and visibility. While social media advertising isn’t a magic fix for rankings, having your company name and location visible on platforms like Facebook Instagram can indirectly drive traffic and help new customers discover you.
Bottom line: social media marketing is where your audience already spends time. A recent report even found that over a quarter of UK small businesses view social media marketing efforts as their main driver of sales. If you’re not present and active, you risk losing opportunities to other businesses who are.
Getting Started: Setting Up Your Social Media Accounts
Before posting social media content, you need to set up your social media profiles correctly. Think of each profile as your digital storefront – it should clearly tell your target audience who you are and what you do. Here’s how to create a strong foundation for your social media marketing strategy:
Create Dedicated Business Accounts
If you’ve only used social media personally, all major social media platforms like Facebook, Instagram, LinkedIn, and TikTok allow you to create dedicated social accounts. These unlock features such as social media analytics, ads, and extra social media marketing tools. Always use your business name so your brand is easy to recognise.
Consistent Branding
Use a high-quality version of your logo as your profile photo, and write a short, clear bio that highlights your products or services, location, and business goals. Consistent colours, tone, and content strategy across all social channels help build brand recognition and trust.
Contact Information
Make it easy for current customers and new followers to reach you. Add your {phone_number}, email, and website link. On platforms like Facebook Instagram, you can add call-to-action buttons such as “Call” or “Book Now.” A well-optimised profile turns your social media presence into a tool to generate leads and drive traffic.
Link Your Platforms
Connecting accounts can save time and help you stay consistent. For example, link your Instagram Business Account with your Facebook page so you can cross-post social media posts and manage messages in one place. Sharing a new video from your YouTube channel on LinkedIn can also broaden your reach and attract new audiences.
Add a Call-to-Action
Encourage people to act. Use “Contact Us,” “Book Now,” or “Visit Website” buttons. These little prompts give potential customers an easy way to connect and take the next step.
Optimise for Search:
Use keywords in your bio to improve discoverability. For example: “Reliable electrician in Leeds – 24/7 call-outs.” Choose the correct business category (like “Plumber” or “Electrician”) so your social media marketing shows up in social media searches.
Taking the time to set up properly may not feel exciting, but it builds credibility and shows you take your social media marketing efforts seriously. Once your social media presence is ready, you can focus on creating engaging content and deciding which right platforms deserve the most attention.
Choose the Right Platforms for Your Business
You don’t need to be on every social media platform. One of the biggest mistakes small business owners make is spreading their social media efforts too thin across too many social channels. This often leads to wasted time, stress, and inconsistent posting. Instead, focus on the right platforms that suit your target audience, your business goals, and the kind of content you can consistently create.
Facebook – Community and Visibility
Facebook is still the most popular platform for local small businesses. People use it to look for services, join a facebook group, or ask for recommendations. A Facebook Business Page can help you increase brand awareness, collect customer testimonials, and even run ad campaigns with precise targeting. For many businesses, Facebook is the go-to place to build relationships and grow a loyal community.
Instagram – Visual Content and Creativity
Instagram is ideal if your business can showcase work visually. Whether it’s home decor, food, or landscaping, engaging videos, photos, and visual content are perfect here. Instagram followers love behind the scenes glimpses, reels, and transformation stories. It’s especially useful for small businesses aiming to connect with younger audiences and show off their brand identity.
LinkedIn – Professional Networking
LinkedIn works well for B2B services and medium sized businesses. If your target market includes other businesses, it helps establish credibility. Sharing industry insights, company milestones, or even running LinkedIn ads can support your marketing campaigns. For small business owners looking to connect with suppliers, partners, or other brands, it’s a valuable place to build relationships.
TikTok – Creative Short Form Video
TikTok has become a powerful social platform for short form video. Even trades like plumbing or roofing can showcase creative social media campaigns. Posting fun “how tos” or quick transformations can help you go viral, attract new customers, and build a unique brand’s visibility. TikTok rewards creativity, humour, and authenticity, making it ideal if you want to reach new audiences.
Others
Twitter (now X) is less important for local marketing for small business, but it can still be useful for quick updates and real time updates. Pinterest works well for niche markets like fashion, weddings, or home decor. A YouTube channel is excellent for long-form educational content and tutorials. But for most businesses, Facebook, Instagram, LinkedIn, and TikTok are the platforms that matter most.
How to Decide
Think about your audience demographics, what audience likes, and what you can create consistently. If your targeting is local homeowners, Facebook and Instagram are best. If you’re B2B, LinkedIn works well. If you enjoy video, TikTok or YouTube might suit you.
Remember: it’s better to manage one or two social media platforms well than to abandon five poorly. Once you’ve found your rhythm, you can expand and test other platforms like Facebook Instagram if they align with your marketing plan.
Facebook: Building a Local Community
Why Facebook? It remains one of the most powerful social media platforms for small businesses. People use it not only to follow social media accounts but also to look for recommendations, interact with social content, and join a facebook group for advice. Here’s how to make the most of Facebook for your social media marketing efforts:
Set Up a Business Page
Create a Facebook Business Page for your company. Fill in details like logo, contact information, hours, and services. A complete profile improves brand recognition, appears in social media searches, and boosts trust among potential customers.
Post Valuable and Engaging Content
Aim for regular social media posts each week. Mix in engaging videos, project photos, quick how tos, and team updates. A builder might share before-and-after photos of a project, while a café could post fun daily specials. Consistency in posting strengthens your social media presence and shows your audience you’re active.
Engage with Your Local Community
Join local Facebook groups or social platforms where people ask for recommendations. Even if promotions aren’t allowed, you can still answer questions and connect with people in your area. You could even create your own group to support small businesses or offer helpful tips. Genuine interaction builds meaningful connections that often lead to referrals.
Use Facebook’s Features
Take advantage of social media advertising through paid social or sponsored content, run ad campaigns, or test boosted posts when you have strong content. Use Events for workshops, Offers for exclusive discounts, and Stories for real time updates. Encourage customers to tag your page or share user generated content. All of these improve your engagement rates and help you build brand awareness.
Respond and Interact Quickly
Always reply to comments and messages. Whether it’s answering questions or thanking followers, your quick response improves your engagement and shows you care. Facebook even displays your “response rate,” which reassures new customers.
Run Localised Ads
Facebook ads are very cost effective compared to traditional marketing campaigns. With a small budget, you can target your target market by age, location, and specific interests. Monitoring your ad spend with google analytics or tools like sprout social helps track key metrics such as click through rates, conversion rates, and roi.
In many ways, Facebook is the digital town square. By staying active, posting consistently, and building relationships, you can drive traffic, generate leads, and grow a loyal audience for your business.
Instagram: Show Your Work in Pictures and Videos
Instagram is a social media platform designed for visual content, making it perfect for trades and small businesses that want to show off their work. From engaging videos to transformation photos, it’s one of the best ways to attract a wide audience and boost your brand’s visibility.
Switch to a Business Account
Change your profile to an Instagram Business Account for access to social media management tools, insights, and features like contact buttons. Write a clear bio that states your services, location, and business goals. Add links to your website or promotions to help drive traffic and generate leads.
Share High-Quality Visual Content
Use clear, well-lit photos and short videos. Create content like before-and-after projects, behind the scenes glimpses, or customer transformations. Tradespeople and small business owners can post DIY-style how tos or fun reels to showcase personality and authenticity. Consistent, visually appealing posts help strengthen your brand identity.
Use Stories and Reels
Stories are great for real time updates, quick tips, or casual introductions. Reels allow you to post short form video that can go viral and reach new audiences. For example, a plumber might film a 30-second how to tip, while a café could post a fun reel showcasing new products. Posting regularly helps you stay top-of-mind with your followers.
Leverage Hashtags and Location Tags
Hashtags connect you with a target market interested in your niche. Use a mix of general and local hashtags (#UKTrades, #CardiffBuilder, #SmallBusiness). Adding geotags helps audience demographics in your area discover your page. It’s a simple way to increase brand awareness without extra ad spend.
Engage with Others
Reply to comments, answer questions, and interact with your Instagram followers. Follow other businesses and influencers in your field – this not only helps build relationships but also encourages collaboration. Sharing user generated content from current customers is another way to keep your social media campaigns fresh and relatable.
Maintain a Consistent Aesthetic
Try to keep a consistent style in your feed. Whether it’s colours, filters, or tone of captions, consistent messaging builds brand recognition and shows professionalism. It also makes your social media marketing more memorable to your audience.
Instagram is both a portfolio and a relationship builder. By posting engaging content, staying active, and experimenting with content types like reels and live streams, you’ll steadily grow your follower count, gain new customers, and promote your business more effectively.
LinkedIn: Networking and Credibility for Small Businesses
LinkedIn is known as a professional social media platform, and it’s highly effective for small business owners, especially those in B2B or medium sized businesses. It allows you to build relationships, improve brand recognition, and reach a target audience of professionals.
Create a Company Page
Set up a dedicated LinkedIn Company Page with your logo, details, and a clear description of your products or services. A complete page boosts credibility, strengthens your online presence, and improves your ability to attract new clients. Highlight your business goals, achievements, and company milestones to show growth and reliability.
Build Your Network
Connect with other businesses, suppliers, contractors, and even competitors. Join groups related to your industry, such as construction or digital services, to expand your reach. Networking here can generate leads, form valuable partnerships, and establish your business within the wider community.
Share Professional and Educational Content
On LinkedIn, a more professional tone works best. Post educational content such as short blog posts, articles, or how tos that address pain points in your field. For example:
- Share customer testimonials or case studies as stories.
- Post about industry trends and offer valuable insights.
- Share content types like infographics or original content that reflect your unique strengths.
This type of content creation not only showcases your expertise but also helps you increase brand awareness among your target market.
Maintain Consistency
You don’t need daily posts. Even one or two updates per month can be effective if the content strategy is high quality. The goal is to provide valuable data, spark conversations, and share free resources that support your audience. Over time, this steady presence builds trust.
Engage with Others
Comment on posts from your network, answer questions, and contribute to discussions in groups. Sharing feedback, offering advice, and showing appreciation improves your visibility and demonstrates a better understanding of your industry. When people interact with your posts, respond quickly to maintain momentum.
Ask for Recommendations
Encourage satisfied clients or other brands you’ve collaborated with to write customer testimonials on your profile. These act as digital word-of-mouth, adding trustworthiness and social proof.
By combining consistent posting with meaningful interactions, LinkedIn helps reinforce your brand identity. Whether you’re seeking new customers, partners, or to promote your business, LinkedIn is a powerful way to expand your professional network and strengthen your social media marketing strategy.
TikTok: Reaching a New Audience with Creative Short Form Video
TikTok has quickly become one of the most influential social media platforms for small businesses. It thrives on short form video and entertaining content, but it’s also a place where educational content, how tos, and behind the scenes updates can go viral. For small business owners, TikTok offers a fun, cost effective way to increase brand awareness and reach a wide audience.
Get to Know the Platform
Before posting, spend time exploring TikTok. Search hashtags like #SmallBusinessUK or #DIY to see how other businesses and influencers showcase their work. Many small businesses use TikTok to demonstrate quick fixes, create engaging videos, or share user generated content that resonates with a target audience.
Content Ideas for TikTok
- How Tos: Share tips or quick guides. For example, a plumber might post “3 easy ways to prevent frozen pipes.”
- Before-and-After Transformations: Visual content showing the process grabs attention and drives engagement rates.
- Behind the Scenes Glimpses: Share your workday, your team, or even a fun moment at the office.
- Fun and Personality: Jump on trends, memes, or challenges to add creativity and showcase your brand identity.
Keep It Short and Engaging
TikTok videos can be up to 3 minutes, but the most effective ones are often under a minute. Use catchy hooks in the first few seconds to keep viewers from scrolling away. Adding captions or hashtags ensures your social media marketing campaigns reach the right audience.
Use Features to Your Advantage
Add trending music, captions, or features like effects to make content stand out. Use hashtags strategically to reach your targeting goals. Posting live streams can also create meaningful connections with followers in real time, giving them the chance to ask questions or provide feedback.
Frequency and Timing
Consistency matters. Try to schedule posts at least once a week. More frequent posting increases the chance of going viral and helps you stay consistent with your social media marketing strategy. Even older content can resurface if it matches latest trends or the algorithm’s focus.
Engage with the TikTok Community
Reply to comments, interact with other creators, and collaborate with other brands in your niche. For example, a roofer might partner with a landscaper for a joint video. Sharing or responding to user generated content shows appreciation for your community and helps you build relationships.
TikTok’s strength lies in its mix of fun and authenticity. By experimenting with creative content, joining trends, and staying active, you can grow your follower count, gain new customers, and amplify your social media presence across social platforms.
Content Ideas and Strategies to Engage Your Audience
Knowing how to use each social media platform is important, but equally vital is deciding what kind of social media content to create. Many small business owners struggle to keep their social media campaigns fresh, but with a solid content strategy, you can stay consistent and reach the right audience. Here are ideas that work well for small businesses:
Showcase Before-and-After Work
Few things grab attention like transformation visuals. If your business involves visible change – home renovations, repairs, or fashion styling – share side-by-side photos or videos. Add captions to highlight the value and impact, which helps build brand awareness and attract potential customers.
Share Quick Tips and How Tos
Think of common questions your customers ask and turn them into posts or short engaging videos. For example, “How to maintain your boiler in winter” or “3 quick ways to improve home lighting.” These posts showcase your expertise and provide educational content that your audience likes.
Customer Testimonials and Stories
Positive customer testimonials and success stories boost trust and credibility. Share screenshots, quotes, or even user generated content from current customers. This kind of social content helps you connect with new followers while building customer loyalty with your existing audience.
Behind the Scenes & Team Introductions
Show the people and processes that make your business unique. Introduce your team, share company milestones, or offer behind the scenes glimpses of a project. This adds personality to your brand identity and creates a stronger sense of community.
Community Involvement
If you support local events, sponsor sports, or partner with other businesses, share it. Show appreciation for your community by promoting partnerships or tagging other brands. This strengthens your network and builds relationships both online and offline.
Frequently Asked Questions
Turn FAQs into blog post ideas or social media posts. For example: “How often should you service your heating system?” This approach provides valuable insights while saving you time answering the same questions repeatedly.
Seasonal and Timely Content
Plan posts around holidays, latest trends, or local news. For example: “Spring is here – here’s why it’s the best time for garden maintenance.” Seasonal content keeps your audience engaged and shows you stay current.
Engaging Formats
Use polls, contests, quizzes, or giveaways. Ask your audience for opinions to gather feedback. For instance: “Which paint colour would you choose – light grey or navy?” Interactive formats help generate most engagement and valuable data about audience demographics.
Show Results with Numbers
If you can, share achievements. Example: “We’ve served 1,000 customers this year!” or “Our marketing campaigns reached 50,000 people.” Sharing key metrics demonstrates growth and builds trustworthiness.
Content Calendar
Use a content calendar to organise posts. Plan a mix of content types each week: one how to, one transformation, one personal story. Tools like Sprout Social, Hootsuite, or social media management tools can help you schedule posts and save time.
The goal of your social media marketing strategy should be to inform, entertain, and inspire. By using a blend of creative ideas, engaging content, and consistent messaging, your business can drive traffic, generate leads, and build long-term customer loyalty.
Consistency and Scheduling: Making Social Media Manageable
One of the biggest challenges for small business owners is finding time to manage their social media marketing. A silent or inactive profile can make potential customers think your business has closed. That’s why consistency is crucial for a successful social media marketing strategy.
Set a Realistic Plan
Decide how often you can realistically create content. For many small businesses, 2–3 well-prepared social media posts per week is enough to keep an active social media presence. It’s better to stay consistent with a modest plan than to burn out after posting daily for a short time.
Use Scheduling Tools
Tools like Meta Business Suite (a free tool from Facebook), sprout social, or hootsuite let you schedule posts in advance and manage multiple social media accounts at once. This is a cost effective way to save time, stay organised, and ensure you meet your business goals.
Create Content in Batches
Set aside time each week to shoot photos, record videos, or design visuals. This batch approach makes it easier to maintain a steady flow of social content and align it with your content strategy. Having a content calendar helps track themes and prevents last-minute stress.
Keep an Idea List
Record ideas when they come – whether it’s a customer testimonial, a new blog post idea, or feedback from current customers. These notes can later be turned into engaging content that reflects your brand identity.
Maintain a Consistent Voice
Your brand should sound the same across all social media platforms. Whether professional, friendly, or casual, consistency in tone and style builds trust and credibility. Over time, your audience will recognise and connect with your brand’s visibility more easily.
Monitor Performance
Check which posts get the most engagement. Use tools like google analytics, sprout social, or built-in social media analytics to track key metrics such as reach, click through rates, and conversion rates. This valuable data gives you a better understanding of what your audience likes and helps you optimise your marketing plan.
Don’t Overcommit
Trying to manage every social platform at once can lead to burnout. Start small, then expand. Most businesses use one or two social media channels effectively before adding more. By setting clear goals and sticking to them, your social media marketing efforts become easier to sustain long term.
With planning, social media management becomes much less stressful. By treating it as part of your routine, you can build momentum, drive traffic, and consistently promote your business without it taking over your schedule.
Engaging with Your Community and Building Relationships
Social media marketing is not just about broadcasting – the real power lies in two-way interaction. To make your social media campaigns successful, you need to nurture your community, build relationships, and show your audience that their feedback matters.
Respond to Comments and Messages
Always reply to comments, messages, and reviews. Whether it’s a thank you, answering a query, or resolving issues, quick responses build trust and strengthen your social media presence. Prompt replies also improve engagement rates and demonstrate that your business values its customers.
Encourage Conversation
Post questions, polls, or how tos that invite interaction. For example: “Which kitchen design do you prefer – modern or traditional?” Encouraging your audience to answer not only boosts engagement but also provides valuable insights into your audience demographics and specific interests.
Show Appreciation for Followers
Celebrate milestones like follower growth or share customer testimonials. Highlight user generated content by reposting photos, videos, or stories that your current customers share. This adds authenticity, strengthens customer loyalty, and encourages new followers to interact.
Engage Outside Your Own Page
Don’t just post to your own social media accounts. Join facebook groups, comment on posts from other brands, and interact with your community. Supporting other businesses builds partnerships and increases your brand’s visibility across social media platforms.
Handle Negativity Gracefully
Negative comments or reviews can happen. Respond calmly with transparency and a willingness to help. By handling criticism well, you protect your brand identity and show authenticity. Encouraging satisfied customers to leave positive reviews also helps balance negativity and improves your credibility.
Be Part of the Conversation
Stay active in wider discussions on social platforms. Comment on trends in your industry or join conversations relevant to your target market. Sharing educational content or professional opinions demonstrates expertise and builds meaningful connections with a wide audience.
Build Trust Over Time
Consistent interaction builds a strong sense of community around your brand. As you continue to engage, people will begin to see your business as approachable, trustworthy, and reliable. This increases customer loyalty and makes it easier to generate leads from your social media marketing efforts.
In short, treat your online community the same way you would offline. By being responsive, genuine, and active, you can grow a loyal following that supports your business goals and helps you stand out from competitors.
Overcoming Common Social Media Challenges
Running social media marketing campaigns isn’t always straightforward. Many small business owners face hurdles, but with the right content strategy, tools, and mindset, these obstacles can be overcome.
“I don’t have enough time to post!”
Time is a major challenge for small businesses. Use social media management tools like sprout social or Hootsuite to schedule posts in batches. This approach is cost effective, helps you save time, and ensures you stay consistent. Even one or two quality social media posts per week can strengthen your social media presence.
“I’m out of ideas; what should I create?”
Creative blocks happen. Look back at customer testimonials, common questions, or pain points in your target market. These can be turned into engaging content such as how tos, quick tips, or even blog posts. Repurpose older social content into reels, videos, or live streams to reach a new audience and drive traffic. Keeping a running list in your content calendar makes the process easier.
“My page is too small; I’m not getting leads.”
Growth can be slow at first. Promote your social media accounts on your website, business cards, and emails. Encourage current customers to follow and share your page. Even a few likes can be powerful if they’re from your ideal customers. Over time, consistent social media marketing efforts help you generate leads, build brand awareness, and connect with new customers.
“The algorithm has reduced my reach.”
Social platforms often change how they show content. Focus on engagement – posts that get comments, shares, and saves perform best. Use social listening to track trends and adapt quickly. Experiment with short form video, engaging videos, or sponsored content to capture attention. Even small paid ads or ad campaigns can expand your reach to the right audience without huge ad spend.
“I received a negative comment or review.”
Respond with professionalism and transparency. Apologise where needed, offer to resolve the issue, and show that your business values customer loyalty. Negative feedback handled well can actually improve trust and highlight your brand identity. Encourage happy customers to leave positive reviews to balance criticism.
“I’m not tech-savvy enough for all these platforms.”
Start simple. Choose one social platform like Facebook or Instagram, and focus there. Use free resources like tutorials, guides, and how tos available online. Over time, using powerful tools becomes easier, and you’ll gain a better understanding of what works for your business.
Every challenge has a solution. By using valuable insights from analytics, learning from social media trends, and adapting your marketing plan, you can overcome obstacles. The key is to stay consistent, experiment, and adjust. Over time, you’ll refine your social media marketing strategy and see stronger results for your business.
Conclusion: Start Small, Stay Genuine, and Grow Your Social Media Presence
Beginning your journey with social media marketing as a small business owner can feel daunting, but it’s also one of the most cost effective ways to reach your target audience, build brand awareness, and attract new customers.
With a clear social media marketing strategy, even the smallest businesses can compete with larger ones and enjoy measurable growth.
You’ve now seen how to set up professional social media accounts, choose the right platforms, and fill them with engaging content that reflects your brand identity.
Remember, you don’t need to be active everywhere at once – even one social platform done well can deliver valuable insights and help you generate leads. Over time, consistency and creative posting will expand your follower count and strengthen your brand’s visibility.
Social media marketing is an extension of how you already interact with customers. Be honest, helpful, and approachable online, just as you are offline.
Share customer testimonials, provide educational content, and show behind the scenes glimpses of your team. Authenticity and consistent messaging are powerful tools to build customer loyalty and a sense of community.
Finally, keep learning and adapting. Follow social media trends, use free resources and tools like sprout social or Hootsuite to manage and optimise your efforts, and pay attention to analytics for key metrics such as engagement rates and conversion rates.
Each step will give you a better understanding of your audience and help you improve your marketing for small business.
By investing in effective social media marketing, you’ll notice more enquiries, more mentions like “I saw your post on Facebook or Instagram,” and a stronger reputation in your community.
Your small business might be local, but with the powerful tools available on social media platforms, your reach can extend far beyond – helping you drive sales, grow, and build lasting relationships with both current customers and new followers.
Good luck, and happy posting!
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Sources
Digital Boost – A Small Business Guide to Social Media in 2024 (BT survey statistic on social media driving sales; platform-specific tips)
Tradify Blog – Social Media Ideas for Builders and Construction Workers (UK-focused insights on platform choice, content ideas, and consistency)
The Social Brain – Which Social Media Platform is Best for My Small Business? (Recommended platform uses and posting frequency for small businesses, 2025)
Red Robin Digital – A Beginner’s Guide to Social Media Marketing for Small Businesses (Basics of audience targeting, platform selection, profile optimization, and content planning)
Racer Marketing – How to Use Social Media to Promote My Trades Business (Statistics on UK social media usage and tips for tradesmen)
Various UK Small Business Marketing Articles (LocaliQ, FSB, and others on posting frequency, engagement strategies, and overcoming common social media challenges)