We look at how to collect customer reviews effectively and get 10 reviews in 7 days.
Collecting customer feedback is a surefire way to improve your business and attract more customers. For UK small businesses and trades, online reviews play a vital role in showing your credibility and building trust.
Whether it’s Google reviews, review sites, or social media channels, every bit of customer feedback helps strengthen your online presence and attract potential customers.
In this guide, you’ll learn how to collect customer feedback and turn happy customers into loyal customers who leave public customer testimonials.
We’ll walk you through when to ask, how to collect reviews, and ways to automate the process using the Noticed UK dashboard. Let’s help your business shine with authentic, positive feedback from real people.
Understanding Customer Review Psychology
To collect customer feedback effectively, it helps to understand why people leave customer reviews in the first place. This part of the guide explores what motivates customers and how you can gain insights from their behaviour:
Most Customers Just Need a Nudge
Many customers don’t think to leave a review unless asked. In fact, research shows 39% of customers will write a review just because they were asked. Simply asking can be the best way to gather customer feedback and increase customer loyalty.
Helping the Community
Customers often write reviews to help others make the right choice. By pointing out that their review could help potential customers find good local services, you’re encouraging them to support others while offering valuable feedback.
Saying Thank You
Happy customers may leave positive reviews to show appreciation. A polite review request is a great way to collect customer opinions and reinforce positive feelings about their recent purchase.
Making Their Voice Heard
People want to feel heard. When you ask for customer input, you’re letting them know their customer responses matter. Collecting both positive and negative feedback shows you care about customer experience.
The Negative Feedback Myth
While many worry that only unhappy customers write reviews, most people share positive reinforcement. You just need to encourage them with the right timing and message.
Conclusion: Why Feedback Matters
Understanding what motivates customers to respond helps shape your customer feedback strategy. Let’s now explore the timing that can make or break your chances of collecting great customer reviews.
Perfect Timing to Collect Customer Feedback
Timing is key to customer success. Asking at the right moment increases the chances of getting actionable feedback. Here are five times to ask:
Just After Completing the Job
Customers feel most satisfied right after you’ve completed a service. Ask them in person and follow up with a text or email containing your review link. This is a prime opportunity to collect feedback.
Within 48 Hours
Send your request within a day or two. This window is when customer experience is still fresh. You can gain insights while it’s top of mind.
After Receiving Positive Feedback
Turn verbal praise into written feedback. If a client says, “Thanks, great job,” respond with, “We’d love it if you could leave that feedback on our review platforms.”
Avoid Asking at Bad Times
Don’t ask after a delay or issue. Wait until the problem is fixed or your customer feels happy again.
During Long Projects
Ask loyal customers for feedback after each milestone. Even if they’ve used your services before, they may not have left a review yet.
Timing helps you gather feedback when your customers are most likely to participate and reflect honestly.
Templates to Collect Customer Feedback via Email and SMS
We’ve created ready-to-use templates to collect customer feedback quickly and easily.
A few tips before you send:
Always personalize with the customer’s name and details of the job you completed – this shows it’s not a mass blast.
Include a direct link to wherever you want the review. For example, your Google Business review link, your Noticed UK listing’s review section, or Facebook page reviews. Make it one-click easy.
Keep it short and sincere. Notice each template thanks the customer, asks politely, and highlights how quick and helpful their review would be.
If you’re emailing a batch of past customers, use an email marketing tool or BCC to keep it professional (and consider tweaking the wording so not everyone gets the exact same text).
Don’t offer rewards or incentives for reviews in these messages – it’s against many platforms’ guidelines. Rely on honesty and appreciation (it’s usually enough!).
Now, onto the templates.
Email Template
When sending via email, you have a bit more room to express gratitude. Here’s an effective email template:
Subject: Quick Favour from [Your Business Name]
Hi [Customer Name],
Thanks for choosing us for your [type of service]. If you’re happy with the result, could you share your experience by leaving a quick review? Your feedback helps other potential customers find us and informs our ongoing service development.
Click here to leave a review: [Review Link]
Your customer feedback makes a huge difference. Thank you!
Best, [Your Name]
[Your Role, Business Name]
[Contact Info, Website]
SMS/Text Review Request Template
Hi [Name]! It’s [Your Business Name]. Thanks again for using our services. If you’re happy, could you leave us a quick review? It really helps!
[Short Review Link]
Thanks! – [Your Name]
Reminder or Follow-Up (if needed)
Hi [Name], just a quick reminder. If you haven’t had a chance yet, we’d still love to hear your thoughts. Here’s the link again: [Link]
Streamline the Process with Noticed UK Dashboard
With Noticed UK, you can automate requests, monitor reviews, and respond faster. Here’s how:
Automated Review Requests
Use Noticed UK to send review invitations immediately after completing a job. Automate requests based on service delivery and timing.
Central Dashboard
Manage online reviews across platforms like Google, Facebook, and more. Monitor your review platforms in one place.
Share Positive Feedback
Share customer testimonials on your website and social media channels. Let happy customers help bring in more customers.
Follow-Up Automation
Set a gentle reminder if no review is left within a few days. This keeps the feedback loop active.
Enable Public Reviews on Your Page
Activate customer reviews on your Noticed UK profile. This dedicated page makes it easier to collect reviews and display them to prospective customers.
Tip: Don’t forget to respond to the reviews you receive, especially on Noticed or Google. A simple “Thank you so much for your kind words!” to a 5-star review shows future readers that you’re attentive. And if a less-than-stellar review comes in, replying professionally can turn things around.
Next Steps: Ready to Get 10 Reviews?
You now have a solid game plan to collect 10 customer reviews in the next 7 days. Let’s recap your next steps and encourage you to take action:
- Make Your List Choose satisfied customers and long-term clients likely to leave reviews.
- Time It Right Use your judgement to decide the best moment to ask.
- Use Templates Personalise and send the review templates provided.
- Monitor and Respond Respond to every piece of customer feedback, whether positive or negative. Always thank customers for their time.
- Use Tools to Automate Let the Noticed UK dashboard help you collect feedback without missing a beat.
Conclusion: Make Customer Feedback Your Advantage
Customer feedback isn’t just useful – it’s essential. Every customer review helps build trust, increase customer loyalty, and improve your services. By creating a structured customer feedback strategy, you ensure every voice is heard.
Remember to collect customer feedback regularly. Use tools and templates to save time. Show appreciation and respond quickly to feedback forms and reviews.
By the end of this week, your business could see a noticeable boost in reputation and engagement. Good luck – and don’t forget to collect, respond, and act on that valuable feedback!