We explore how to use Facebook to promote your small business. Find out how to leverage the potential of Facebook to boost your marketing.
Facebook is a powerful tool for small businesses in the UK. A well-managed Facebook business page gives small businesses the chance to connect with their target audience, share content, and grow a loyal following.
By using Facebook marketing and boosted posts in the right way, you can reach both existing customers and new customers.
How UK Local Service Businesses Can Use Facebook to Promote Themselves
With millions of Facebook users in the UK, using Facebook as part of your social media strategy can greatly increase visibility.
A Facebook page helps small businesses establish a professional presence and reach the right audience.
In fact, many businesses now use Facebook marketing efforts alongside other social media platforms and other local business listings.
This guide explains how to create a Facebook business page, how to use Facebook advertising, and how to combine organic posts with paid posts for effective results.
Set Up a Professional Facebook Business Page
The first step is to create a Facebook business page for {company_name}. This page acts as your online storefront on Facebook. Setting up a new page is free and simple.
Create the Page: Log in to your Facebook account and use the navigation bar to select “Pages”, then “Create New Page”. Choose a page name (usually your business name) and select the most relevant category.
Add Business Details: Fill in important information about your business, including address, service area, hours, and phone number. Customers expect accurate details.
Use Quality Photos: Upload a profile picture and cover photo. Your profile photo might be a logo, while the cover photo could show your team at work. Clear photos improve audience engagement and brand values.
About Section: Describe your business in clear words. Highlight your services, location, and brand values. Optimise the section with keywords that match what customers search for.
Enable Communication: Add a “Call Now” or “Message” button so users can easily connect. Quick responses encourage customers to interact with your business Facebook page.
A complete business page improves visibility, ensures more engagement, and makes your business Facebook presence trustworthy.
Post Engaging Content Regularly
Organic posts are key to Facebook marketing. Posting content on your page keeps your audience engaged and helps attract new audiences.
Share Updates: Share content such as updates, offers, or photos. For example, a bakery could post photos of cakes.
Provide Tips: Create posts with advice that shows expertise. This inspires followers and helps build loyalty.
Tell Your Story: Post behind the scenes updates, introduce staff, or highlight community events.
Use Visuals: Quality content such as videos and images works well with the Facebook algorithm and leads to more engagement.
Schedule Posts: Use tools like Sprout Social to manage a content calendar, start posting at the best times, and plan new content.
Remember, organic reach is limited. Boosted posts or paid posts can enhance visibility and help reach custom audiences beyond your existing post followers.
Engage with Your Customers and Community
Facebook is a social media platform built for interaction. Engagement is crucial.
Respond Quickly: Always respond to comments and messages. This shows you care about existing customers.
Encourage Reviews: Use the reviews tab on your profile page. Positive reviews increase trust and conversions.
Join Facebook Groups: Engage in relevant groups and provide helpful advice. This builds community awareness and can attract new customers.
Run Contests or Polls: Run contests or polls to increase audience engagement. This tactic can boost visibility, inspire conversations, and help you discover audience preferences.
Turning your Facebook page into a hub of social media marketing activity helps keep audiences engaged and builds long-term loyalty.
Use Facebook Ads to Reach More People (Paid Strategy)
Boosted posts and Facebook ads are an effective way to reach your target audience.
Set Clear Goals: Ads manager lets you select campaign objectives like clicks, conversions, or website visits.
Targeting Options: Use Facebook’s targeting tools such as saved audiences, custom audiences, and demographics to refine your ad campaign.
Budget and Testing: Start small, test different types of ads, and refine campaigns. Use Facebook pixel to track conversions.
Ad Formats: Options include photo ads, video ads, and carousel ads. Each can be tailored to suit different types of audiences.
Running ads helps small businesses use Facebook to reach beyond organic posts. Paid advertisements ensure more engagement, higher conversion rates, and a chance to connect with new people.
UK-Specific Tips for Facebook Marketing
For UK-based businesses, a tailored social media strategy ensures best results.
Use Local Terms: Always use British spelling and words familiar to your target audience.
Highlight Credentials: Mention trade certifications or membership in industries to showcase trust.
Time Your Posts: Post at times when UK audiences are active online.
Seasonal Promotions: Create relevant posts for holidays, events, or promotions.
Data and GDPR: If you collect data, ensure it is handled safely. Use Facebook’s tools to remain compliant.
By focusing on local relevance, you can enhance your Facebook presence and achieve higher engagement.
Conclusion: Mix Organic and Paid Strategies for Best Results
Facebook marketing allows small businesses to use Facebook effectively. Create a business page, post organic content, and interact with followers.
Combine this with boosted posts, targeted ads, and campaigns through business manager.
Monitor insights, refine your social media strategy, and optimise based on results. Use tools like Sprout Social to schedule posts, manage content, and track performance.
With consistent effort, you can create engaging content, reach new customers, and connect with audiences on one of the most popular social platforms.
Whether you use organic posts, boosted posts, or full ad campaigns, Facebook offers small businesses endless opportunities to build trust, improve audience engagement, and grow a successful business online.
Ready to Take Your Marketing Strategy to the Next Level?
Your customers are searching online every day – make sure they find you. A business listing in the Noticed UK directory is a simple but powerful way to boost your local visibility, attract more enquiries, and build trust in your community.
When combined with your existing Facebook marketing efforts, a local directory listing strengthens your online presence and helps your business stand out from the competition.
Add your business today and make your marketing strategy work harder for you!
Sources
Startups.co.uk – How to use Facebook for marketing your business in 2025
DataReportal – Digital 2025 United Kingdom (Social Media Use)
Hiscox Business Blog – How to use Facebook for business marketing
BrightLocal – Local Consumer Review Survey 2024
Rapid Formations – Is Facebook advertising still worthwhile in 2025?