In this local business success story, we take a closer look at Tru Flow Drainage, a company that has grown steadily while serving communities with care and professionalism.
With a strong focus on customer service and reliable solutions, Tru Flow Drainage has become a trusted name in drainage and plumbing support. Their journey shows how local expertise, hard work and a clear commitment to quality can lead to lasting success.
Background of the Business
Tru Flow Drainage is a Lancashire-based company serving communities around Fleetwood, Blackpool and the Fylde coast in North West England.
Business owner, Jamie has served the drainage industry for over 25 years with different companies. Four years ago he started on his own as a sole trader under the name Tru Flow Drainage.
With hands-on experience tackling everything from blocked sinks and kitchen pipes to large sewage overflows, the small local business has built a reputation for honest, reliable service.
They assist both homeowners and commercial clients with drainage emergencies and maintenance, taking pride in being available 24/7 for call-outs and getting the job done right the first time.
Transparency is a core value – Tru Flow Drainage charges no hidden fees and focuses on long-term fixes that save customers from bigger headaches down the line. In short, this is a local business with a big heart, known for prompt responses and quality workmanship in every job.
Challenges
Like many small trades businesses, Tru Flow Drainage faced a classic challenge: being great at their business but “hidden” online. For years, most of their work came through word-of-mouth recommendations and repeat customers.
While that loyalty was wonderful, it meant potential new clients searching on Google simply weren’t finding Tru Flow Drainage. Their website had minimal traffic, and they weren’t appearing on the first page of search results for queries like “drain unblocking in Blackpool.”
Owner Jamie Ross knew that in today’s digital age, even the most trusted local company needs a strong online presence.
They had no budget for big ad campaigns or fancy SEO consultants, so Jamie looked for a cost-effective way to get Tru Flow Drainage noticed by more local customers.
Solution
Jamie was approached by Noticed.uk, a UK business directory dedicated to helping local businesses boost their online profile. Setting up a Tru Flow Drainage profile on Noticed was straightforward.
The Noticed team created and optimised their listing with care: writing a clear description of their services (emergency drain support, CCTV surveys, etc.), listing all the areas they cover, and adding their 24/7 opening hours.
To give the profile a personal touch, Noticed added photos of the high-pressure jetting equipment and blocked drain projects they undertook.
Noticed.uk’s platform also did some heavy lifting behind the scenes: it strategically positioned Tru Flow Drainage’s listing in relevant categories and local searches, helping connect the company with people who genuinely needed their services.
This meant homeowners in Lancashire searching for terms like “blocked drain help near me” could suddenly find Tru Flow Drainage front and centre.
Best of all, Jamie didn’t have to spend a fortune or become a tech expert – Noticed.uk took care of the legwork, matching his business with local customers who needed exactly what Tru Flow Drainage offers.
Results
The impact was nearly immediate. Jobs that previously would have gone to bigger competitors were now coming Tru Flow Drainage’s way.
The increased online visibility also gave a boost to their Google rankings; Jamie noticed that the company’s own website, which had languished on page 3 of search results, had started creeping up thanks to the credible backlink and traffic from the Noticed directory.
“For the first time, we’re getting calls from people we’ve never met – locals who found us online. It’s been a game-changer.”
Importantly, the quality of leads improved as well. Many callers now already had a sense of trust thanks to the listing on Noticed.
Being on Noticed essentially amplified the word-of-mouth effect to the whole region – people feel like they know Tru Flow Drainage as a vetted, well-reviewed service.
Q&A with the Owner
Q: Why did you decide to join Noticed.uk in the first place?
A: To be honest, we weren’t very visible online and it was starting to hold us back. A fellow local tradesman recommended Noticed.uk, and I thought I’d give it a go since it was easy to set up. We figured it couldn’t hurt – and it ended up doing us a lot of good!
Q: What changes have you noticed since creating your Noticed profile?
A: The biggest change is the phone ringing consistently with new enquiries. We’ve also had folks tell us, “Oh, I saw your business on Noticed,” which never happened before. It feels like we’ve finally caught up to the digital age. Our Google presence improved too – we’re appearing higher up for searches in our area now.
Q: Any advice for other small business owners who are considering Noticed.uk?
A: I’d say go for it, 100%. Make sure you fill out your profile properly – add photos, describe what you do, list your hours, everything. And definitely encourage a few happy customers to leave reviews. It builds trust. For us, it was a no-brainer: a bit of effort upfront, and the returns have been cracking. In short, get yourself noticed – it’s free marketing and it works wonders!
Get Your Business Found Locally
The journey of Tru Flow Drainage shows how embracing a local online platform can transform a business’s fortunes. What started as a modest drainage company with virtually no digital footprint is now a thriving local business, thanks to a partnership with Noticed.uk.
The story feels personal and authentic because it is – it’s about a hardworking local business leveraging new tools to serve the community better. And the best part? There are many more success stories waiting to be written.
Want to be our next success story? Create your Noticed.uk business profile and start your journey.
Already on Noticed? Reach out to us – your business could be featured next!