Read our local marketing guide for joiners & carpenters to help your business attract local customers searching for your services.
Joinery and carpentry businesses often face unique marketing challenges. Much of the work is project-based – you craft bespoke pieces, furniture, or one-off installations and then must secure the next set of carpentry jobs.
Local competition can be stiff too, with several skilled carpenters in most areas competing for similar projects. Traditionally, many joiners rely on word of mouth referrals, which remain invaluable. However, even those referrals now often start or end with an online search.
A homeowner might hear your business name from a friend, but then they’ll likely Google you, check review sites, or look you up on social media profiles. Without a strong online presence, you could lose potential customers to competitors.
How to Market A Joinery & Carpentry Business
In today’s competitive field, a professional website and marketing strategies are no longer optional – they’re an absolute must. When people are searching for a joiner in your local area, you want to appear in those search engine results and stand out with quality craftsmanship.
The following guide covers crucial steps for UK joiners and carpenters, from building business listings and leveraging social media to networking with business partners.
By implementing these marketing initiatives, you can strengthen your brand recognition and ensure your offline reputation is backed by visibility and credibility online.
Showcase Your Work Online
Your craftsmanship is your strongest advertisement, so make sure potential clients can see it clearly. Create a business website with a portfolio of your top projects or use platforms like Noticed UK to showcase custom carpentry services.
Include high quality images of completed furniture or home renovations, and where possible, add before-and-after photos that highlight transformations.
Use social media strategically to extend your reach:
- Instagram: Post photos and short videos of finished woodworking services, share project updates, and use relevant keywords in your hashtags.
- Facebook: Maintain a professional page, upload albums, and encourage satisfied customers to tag you when sharing their results.
- LinkedIn: Great for networking with interior designers, builders, and other business partners who may need custom furniture or woodworking techniques for their own projects.
By regularly updating your social media presence and website content, you not only impress potential customers but also make it easier for past clients to refer you. Client testimonials and positive reviews can be displayed alongside your images, reinforcing trust and customer satisfaction. This simple but highly effective tactic allows word of mouth to reach a broader audience.
Local SEO Basics for Joiners
Even a new business in joinery must invest in local SEO to stay competitive. Some important aspects to focus on include:
- Claim your Google Business Profile: This ensures you appear on Google Maps and in local search results. Add accurate contact details, opening hours, and examples of your services.
- Optimising website content: Use search engine optimisation best practices and relevant keywords like “joinery in Manchester” or “custom carpentry in London” to appear when people are searching in your local market.
- Keep NAP consistent: Your business name, address, and phone must match across all online directories, business listings, and your website.
These steps help you increase visibility and attract potential customers. When people searching in your local area find your joinery business high up in the search results, it directly improves customer acquisition and conversion rates.
Get Listed on Online Directories
Adding your carpentry company to online directories and business listings is a crucial step in expanding your reach. Each listing creates valuable content that signals authority to search engines while helping customers find you quickly.
- Noticed UK: Showcase your services, add project ideas, and display your portfolio.
- Yell.com: Still widely used by local businesses and homeowners in the UK.
- Trade platforms: Use Checkatrade or Rated People to access a steady pipeline of leads.
Use the same business name and contact details across every directory. Consistency matters for search engine optimisation and strengthens your brand building. Over time, being present on multiple trusted platforms helps your business grow by improving your authority in local searches.
Encourage Reviews & Referrals
Reviews and referrals are one of the most effective marketing tools for a carpentry business. They drive new customers, reinforce your credibility, and give potential clients confidence in choosing your services.
- Ask for reviews: After completing carpentry jobs in a timely fashion, ask clients to leave reviews on Google or review sites.
- Showcase testimonials: Place customer testimonials and satisfied clients’ feedback directly on your website. Highlight quality results and delivering quality results to build trust.
- Encourage satisfied clients: Offer small incentives such as exclusive discounts or special offers when they refer more customers.
- Highlight positive reviews: Share them in regular newsletters or across social media profiles to drive engagement.
By building a reputation for quality craftsmanship and showing customer satisfaction, you’ll establish a steady stream of business coming from referrals.
Network with Allied Trades
Building relationships with related trades can yield numerous benefits for your carpentry company. Many projects involve contractors, designers, or architects, so being the go-to carpenter is a competitive edge.
- Collaborate with builders: Become the trusted carpenter business they rely on for custom carpentry.
- Work with interior designers: They often require unique offerings like eco friendly materials or custom furniture.
- Attend industry events: Networking at trade shows, community events, and local events helps you connect with business partners and suppliers.
Cross-promotion strengthens brand recognition. Tagging business partners in social media posts, sharing project updates, or displaying their logos on your site reinforces trust and positions you as a trusted partner in the local market.
Conclusion: Marketing for Joiners & Carpenters
Launching and growing a carpentry company requires more than carpentry skills – it demands a solid marketing strategy. By investing in a marketing plan that includes digital marketing, email marketing strategies, local advertising, and traditional marketing, you can reach the right audience and gain more leads.
Develop a business plan that outlines clear objectives, your target market, and marketing channels. Use email marketing to send tailored messages, share project updates, and offer incentives. Pair this with marketing materials like business cards, flyers, or even newspaper ads to target a wide audience.
Don’t forget important aspects such as business insurance, hiring an assistant or office manager to handle marketing efforts, and managing finances with an accountant. Whether you operate as a sole trader or a limited company, keeping a professional image is key.
Remember: marketing success comes from combining quality craftsmanship with smart, data driven insights. Track key metrics, measure conversion rates and click through rates, and use analytics to refine your strategies.
With consistent marketing initiatives, you can drive business growth, maintain a steady stream of clients, and build brand recognition that lasts into the future.
Ultimately, a successful carpenter doesn’t just rely on tools and woodworking techniques – they also embrace digital marketing, social media presence, and search engine optimisation. By taking a strategic approach, you’ll attract potential clients, keep customers engaged, and ensure your business grow steadily while saving valuable time.
howcase Your Craft – Add Your Joinery or Carpentry Business Today
Are you a joiner or carpenter looking to win more work? Join the Noticed UK business directory and make it easier for local customers to find and hire you.
By adding your business, you can:
- Reach homeowners and businesses searching for skilled joiners and carpenters
- Improve your online presence and attract more enquiries
- Highlight your services, experience, and contact details in one trusted place
Don’t let potential customers pass you by.
Add your joinery or carpentry business to the Noticed UK directory today and take your marketing to the next level.